The Cost
of a Missed Call

IF
Call to Lead Ratio
60%
AND
Lead to Sale Ratio
33%
THEN
5 missed calls =
1lost sale
HVAC
Pipes break, floods happen, heat goes out. Your services are constantly needed, but are you making the most of the opportunity?
SERVICE CALL
$900
one-time fee
ADDITIONAL REVENUE
OPPORTUNITIES
Accessory Sales:
$3000
System Replacement:
$8500
EVERY 5
MISSED
CALLS WILL
COST YOU
$900
That's
$180
per call lost
AND YOU ALSO LOSE
lifetime customer
Lifetime Customer
ATTORNEY
Lawyers bill 2200 hours a year, that's 42 hours per week. Are you missing clients' calls and missing more revenue?
HOURLY RATE
$200
an hour
AVERAGE COST
OF A CASE
$2000
referral chart
of cases come
from referrals
EVERY 5
MISSED
CALLS WILL
COST YOU
$900
That's
$40
per call lost
AND YOU ALSO LOSE
referral customers
Referral Customer
YOUR BUSINESS
Enter your avg. transaction
ONE CUSTOMER
$0
an hour
ONE TRANSACTION
PER MONTH
$0
A 5% increase in
customer loyalty can
increase profitability
25-80%
$
EVERY 5
MISSED
CALLS WILL
COST YOU
$0
That's
$0
per call lost
AND YOU ALSO LOSE
loyal returning customer
Creating a loyal, returning customer